The football World Cup is set to go to Brazil in 2014, putting the country firmly on the international stage.
This is likely to showcase many of the country's major cities, potentially boosting interest from both holidaymakers and overseas property investors.
Meanwhile, people who have already invested in the Brazilian market by 2014 may be set to witness a surge in demand for rental accommodation due to the influx of football fans.
The World Cup has been widely tipped to be hugely beneficial for both the sport itself and the country's economy.
Antonio Lopes, a former Brazilian international, told Reuters: "I think this is going to help not only football but will help the country as a whole."
He added: "Brazil will benefit financially and economically."
Long-term interest in the Brazilian market has already been triggered by development of a new airport in the country.
The portal will be located in the north of Brazil and be operational by 2010, boosting accessibility to places such as Natal as a result.