Brazil aims to step up overseas marketing-110708

Tourism authorities in Brazil have outlined their intention to raise the profile of the country overseas.

According to tourism institute Embratur, plans to market different aspects of the South American nation are currently being considered.

Jeanine Pires, president of the organisation, said the main focus will be on highlighting Brazil's natural and cultural diversity.

This, she stated, would help it to illustrate the modern lifestyle of the Brazilian people.

Ms Pires commented: "We want to draw attention to the possible experiences on offer in our sensational country at any time of year."

She added that Embratur also wants to increase the frequency of international flights in order to generate more employment and attract more visitors.

This could also stimulate growth in Brazil's housing market, a development which would be likely to attract the attention of overseas property investors.

Brazil was recently described by NuBricks.com as an "overseas property hotspot" which offers "untapped potential" to investors.
 

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