Brazil set to launch marketing drive

Owners of property in Brazil could be set to benefit from plans to market the country more heavily overseas.

Tourism institute Embratur stated that it wants to raise the profile of the South American nation across the world.

Therefore, it will step up efforts to promote the various attractions of Brazil to prospective visitors worldwide.

However, the organisation wants this initiative to be supported by extra flights to and from the country, in order to open it up to a larger number of people.

This could be good news for owners of property in Brazil as it could stimulate further growth in its housing market and rental sector.

Jeanine Pires, president of Embratur, commented: "We want to promote the natural and cultural diversity of Brazil and show the modern lifestyle of the Brazilian people."

According to Gulf Weekly, the region has become a major of hotspot of activity for investors across the world, as well as holiday home buyers and expats.

 

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