Currency depreciation will help Brazilian tourism

The Brazilian government, business people, travel industry personnel and the Brazilian Tourism Institute need to propagate the message that the depreciation of Brazil's currency makes travel to the country cheaper, it has been claimed.

In an interview with brazzilmag.com, Alvaro Bezerra de Mello, the president at the Brazilian Hotel Industry Association (ABIH), noted the number of foreign travellers arriving in Brazil had fallen following the appreciation of the country's currency in relation to the dollar earlier in the year.

However, the dollar has since strengthened, meaning travel to Brazil - and foreign property investment - is now cheaper, and Mr de Mello believes this message needs to be broadcast to as wide an audience as possible in order to boost the tourism industry.

Mr de Mello is confident that the 2014 Fifa World Cup will also help to stimulate the tourism sector, noting that previous hosts of the Olympic Games had seen more visitors to their countries.

"Brazil is going to take off. It happened in Barcelona, it happened in Sydney," he told the online publication.

The next Fifa World Cup is due to take place in South Africa in 2010.
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