The imminent launch of extra flights to Sofia is set to provide a boost to the Bulgarian property market.
Low-cost airline easyJet said it would begin operating the flights from Gatwick Airport to the city every day of the week from January 2008.
The carrier currently flies between the two destinations three times a week, although strong demand from consumers has prompted this new announcement.
This is likely to have a significant impact on the property market in Sofia, as the increased accessibility could make it more appealing to foreign buyers.
According to property author Andrew Regan, the growth of cheap flights to the country is one of the reasons for its recent popularity with overseas investors.
Speaking to Huliq.com, he said: "The fact that Bulgaria is well-connected to the UK via low-cost airlines has aided its desirability as both a holiday destination and investment area."
He added that its recent entry into the European Union had also helped make it a more attractive option for property buyers.