Bulgaria launching tourist campaign

The Bulgarian Ministry of Economy is launching a new international campaign to attract more tourists to the nation.

It will begin next month and will see Euronews, National Geographic Channel, Discovery Channel and Eurosport airing advertisements about Bulgaria, reports the Sofia Echo.

The clips will be aired 3,166 times in total between September 6th and December 26th and from January 31st until March 27th 2011.

It is estimated that some 608 million European households will see the adverts, which is good news for people with Khaskovo property or property in Dobrich which they hope to rent out to holidaymakers.

The campaign is worth around 7.5 million leva and will focus on the country's summer and winter tourist destinations, environmental and rural tourism and the country's cultural historic heritage.

Earlier this month, it was reported that Sofia International Airport in Bulgaria saw a 12 per cent increase in passenger numbers in July compared with the previous year.
 

Like this? Then share with your friends and colleagues!