Emerging markets 'promoted by property exhibitions'

Live property exhibitions have helped to fuel interest in emerging markets among UK-based property buyers, according to an expert.

Darren Styles, chief executive of A Place in the Sun Live, stated that less-established locations across the world have been heavily promoted at live events.

As a result, more and more people have become aware of the potential they offer, triggering additional interest in the market.

Mr Styles highlighted Cape Verde as an example of one country which has benefited from this development.

Indeed, the west African archipelago was recently as the tenth-most popular investment market among Britons by A Place in the Sun magazine.

Mr Styles commented: "We've broken whole new destinations - Cape Verde, for instance - and delivered a broad, multi-layered exhibition that has brought in thousands of new buyers from the mass market."

He added that the A Place in the Sun brand has "championed" the virtues of foreign property ownership to a very wide audience.