Traditionally the main attraction in Ayia Napa has been a busy, young nightclubbing scene, low cost accommodation and budget package holidays. However, the Cypriot authorities are now making moves to make the resort of Ayia Napa appeal to a higher spending, more discerning family-based market with three new golf courses and two marinas in the planning stages. Once completed, Ayia Napa is set to attract many more families, older tourists and permanent home seekers. Stuart Law, Managing Director of Assetz property investment specialists, says, “As higher quality holiday companies move into Ayia Napa and world class golf courses and marinas open for business, the potential rental income for investors is significantly improved. They will also benefit from house price growth”. Indeed property prices are already rising as this new growth area is being identified. Over the last 12 months, average prices in Ayia Napa and the surrounding area have risen by 20%, which is 5% higher than on the rest of the island.