People purchasing investment property in Dubai are currently benefiting from a surge in the number of visitors this winter.
According to Cheapflights.co.uk, the region's good climate has made it a highly popular destination with British holidaymakers.
The website said it was proving to be particularly appealing to leisure travellers in the wake of the festive season, as many people in the UK were seeking respite from the "January blues".
This means that owners of rental property in Dubai will be seeing high demand for their services from tourists.
Francesca Ecsery, general manager at Cheapflights.co.uk, added that many airlines were currently offering cheap flights, therefore making a holiday at this time of year even more appealing.
She commented: "January is a great time to grab a bargain - flight sales are everywhere."
According to World Travel and Tourism Council, Dubai's has seen "rapid economic growth" since its emergence as a popular holiday destination.