Egypt is widely seen as a good value alternative to traditional holiday spots in Europe, it has been revealed.
Online travel agency Lastminute.com has seen a surge in the number of bookings to the north African country in the last few months, which it believes is partly due to the strong euro, reports Holiday Extras.
Indeed, the British pound is now at a record low against the single European currency, which means people from the UK are finding trips to places such as Italy more expensive.
As a result, the number of people booking trips to Egypt has gone up by 14 per cent in the last year, as it offers more favourable exchange rates with Britain.
John Bevan, managing director of Lastminute.com, remarked: "This summer our customers are going where their pound will take them further and where good bargains are to be had."
The resort of Sharm El Sheikh was recently named as one of this year's top ten tourism hotspots by Co-operative Travel.
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