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OVERVIEWIsida 1 was released in summer 2010 and was spectacularly successful as a result of a combination of excellent facilities, a good location in an up-and-coming area close to a public beach and, most importantly, some of the most affordable prices seen in the Hurghada area since 2007. Such was the success of Isida 1 that the majority of the development sold out in a matter of weeks.Knowing a winning formula when they see one, the developer of Isida 1 are now all set to repeat the success of their initial launch with their next project – Isida Joya (Joya meaning ‘Jewel’, as this is most surely a gem of an investment). Located just a couple of hundred metres from Isida 1, Joya occupies an arguably better plot than its sister development, as the area immediately in front of the project will be a green area separating the area from the main road.On the opposite side of the road will be a variety of shops, bars and restaurants which are already starting to be opened up in this area – with many more to come as more and more of this fast-growing area becomes populated.Most importantly, Isida shares all of the benefits of its sister development, with a similar low price/m2 and smaller sized units available, meaning that the starting price here is just GBP6,324/EUR7,790 for a 21.5m2 studio.Isida Joya is the sixth inexpensive development to be launched in this area over the past 12 months and each launch sells out fast than its predecessors because many agents have waiting lists of client wishing to buy the cheaper units here as they missed out on previous launches.In any case, the pre-launch prices are only valid until construction begins on the project in mid-February 2012. After this time, three floors will be removed from sale and prices on all remaining units will be increased by a minimum of 10%. As a result, only those clients who are prepared to commit quickly will be assured of getting hold of the most attractive units on this development.LOCATIONIsida is located in the fast growing area of Al-Ahyaa, which has been recently designated for extensive touristic development, with many hotels under construction.It is located 15km north of the current border of Hurghada, with the luxury resort community of El Gouna, with its PGA Championship golf course and Abu Tig Marina located just 10km in the opposite direction.Hurghada International Airport and the town's downtown area are both just 20 minutes away by taxi.Locally, Isida benefits from an excellent location, just seven minutes’ walk from the main public beach in the area. A new shopping mall, which will be the largest in the Hurghada area, anchored by a major hypermarket, is just 500m from here, together with many other planned tourist attractions including a sound and light show.FACILITIES AND BENEFITS• Located just seven minutes' walk from a public beach• Good location in the heart of the fast evolving Al Ahyaa area of Hurghada• Development faces a green area, with 2,000m2 of park area in front of it• Large swimming pool on site with dedicated children’s section• Gardens around the project• Communal roof terrace • Centralized satellite television, telephone and internet links to all apartments• Two elevators to all floors• 24 hour security• Ten years' builders' guarantee• Low annual maintenance fee of just USD550 (GBP350/EUR420)FINISHING• Ceramic tiles throughout• Tiling in bathrooms and kitchens• Windows and doors installed throughout• Rendered walls painted• Electrical installation with power points and light switches• Pre-installation for digital TV and telephone sockets• Stainless steel sink with mixer taps in kitchen area• White porcelain sanitary fittings in bathroom (toilet, sinks and bath/shower) with mixer taps• Pre-installation for air conditioning.COMPLETIONConstruction on Isida will start in February 2011. The development is scheduled for completion in August 2012.
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