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Established markets 'popular with Britons'

Article Date : Wednesday, September 19, 2007       Bookmark on Facebook   Bookmark on Del   Bookmark on Digg   Bookmark on Facebook   Bookmark on Reddit   Bookmark on Spurl   Bookmark on Furl   Bookmark on Yahoo   Bookmark on Magnolia   Bookmark on StumbleUpon   Bookmark on BlinkList

British holidaymakers are still attracted to established European countries, despite the popularity of other emerging markets, a new poll has found.

Research by Saga found that Italy was the most popular holiday destination in Europe, along with Spain, France and Portugal.

The survey also found that these countries were also popular with people of all ages, with Italy being the favoured option among over-55s and those aged between 25 and 44.

Meanwhile, 18 to 24-year-olds were found to rate Spain as their favourite holiday destination in Europe.

Andrew Goodsell, chief executive of Saga Group, commented: "It's good to see traditional European destinations remain popular amongst people of all ages."

He added that it was "interesting" how Italy had overtaken Spain as the most popular holiday spot.

The countries highlighted as popular tourist locations were also recently said to be investment hotspots with overseas property buyers.

Last week, Barclays said the market was "flourishing" as people were continuing to invest in established markets.
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