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A growing number of British people are choosing to take their holidays in Morocco, it has been revealed.
According to analysts at Mintel, current exchange rates in Europe are putting many consumers off travelling within the eurozone.
Therefore, many are heading further afield and take advantage of more favourable rates in places such as Morocco.
Richard Cope, senior travel analyst at Mintel, told the Guardian that factors such as the good transport links have also made the north African country a popular choice.
He commented: "Prices will rise for 2009, meaning people will look increasingly at countries outside the eurozone."
Mr Cope added that consumers are becoming increasingly "competitive" with regards to their holidays, which means some may find traditional destinations "old-hat".
Morocco attracted a record number of people last year, as about 7.4 million tourists chose to visit places such as Marrakesh and Tangier.
The government is currently aiming to boost annual visitor numbers to 10 million by 2010.
Visit our off-plan property Morocco page.
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