Overseas investors should make their property appealing to a broad range of people, according to an expert.
Amanda Lamb, presenter of Channel 4's A Place in the Sun, said that practical issues such as decoration and transport links had to be considered by buyers.
Speaking after a Yorkshire Bank poll found that almost half of investors wanted to decorate their property in line with their own tastes, she warned against this move, saying that it might deter potential occupants.
In addition, she stated that elaborate decor could require high maintenance, meaning that the property owner would be required to remove all traces of dust and sand on a regular basis.
Ms Lamb added that an investment would be more likely to succeed if it was located in a major tourist area that was well-serviced by cheap airlines.
She said: "You'll increase your chances of renting the property if you make it as accessible and as appealing as possible to the maximum number of people."
According to data from the Association of International Property Professionals, British buyers are mainly opting to purchase in established markets such as Spain and France.
Low deposit with prices starting at just 38,000 GBP. Istanbul is one of Europe's top 2 investment locations for 2008, according to Price Waterhouse Coopers. An investment with outstanding prospects.