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Demand for Turkish holidays 'set to grow'

Article Date : Tuesday, October 16, 2007       Bookmark on Facebook   Bookmark on Del   Bookmark on Digg   Bookmark on Facebook   Bookmark on Reddit   Bookmark on Spurl   Bookmark on Furl   Bookmark on Yahoo   Bookmark on Magnolia   Bookmark on StumbleUpon   Bookmark on BlinkList

Demand among German consumers for holidays in Turkey is set to increase, an expert has predicted.

Huseyin Baraner, chairman of the Europe-Turkey Tourism Business Council, said the country would become popular among Germans as a result of a new marketing campaign, reports the Turkish Daily News.

A series of advertisements will be broadcast on television networks in order to promote Turkey as a good holiday destination.

The three-minute videos will feature a range of German celebrities and could be seen by up to 46 million people.

Mr Baraner commented: "It will be the biggest Turkey campaign that has been carried out so far."

He described the publicity drive as a "very important" promotional opportunity, adding that it would have a positive impact on the country's profile in Germany.

Adverts will focus on major tourist areas such as Antalya, an area that the Telegraph recently highlighted as a popular place with overseas property investors from Britain.
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