Britons head to Turkey

British leisure travellers are increasingly shunning established markets in Europe, according to an industry expert.

Lucy Huxley, editor of Travel Trade Gazette, stated that countries such as Turkey are experiencing considerable growth.

Meanwhile, fewer people are choosing to visit destinations such as Spain and the western Mediterranean.

Speaking to the Daily Mail, Ms Huxley said this is partly because people are feeling the pinch in the current economic climate.

However, she added that this does not mean people are willing to give up their trips abroad.

Ms Huxley commented: "A holiday is still the last thing to go. They are still incredibly good value."

She added that some people are willing to pay more their holidays, as there are fewer cut-price deals on the market this year.

The Association of British Travel Agents recently revealed that the number of summer bookings for trips to Turkey has gone up by 20 per cent this year.

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