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Promotional drive launched by Turkish government

Article Date : Thursday, December 27, 2007       Bookmark on Facebook   Bookmark on Del   Bookmark on Digg   Bookmark on Facebook   Bookmark on Reddit   Bookmark on Spurl   Bookmark on Furl   Bookmark on Yahoo   Bookmark on Magnolia   Bookmark on StumbleUpon   Bookmark on BlinkList

A Turkish newspaper has revealed that the government is set to launch a major worldwide marketing campaign.

Today's Zaman reports that the country's tourism ministry is spending about £60 million on promoting its holiday attractions across the world.

It is hoped that by advertising its natural and manmade assets in other countries, Turkey can attract a greater number of foreign visitors.

In order to reach the largest possible consumer base, the promotional drive will encompass a number of different media, such as video clips, billboards and online advertisements.

This coincides with a media report in the UK which has revealed that a growing number of Britons are taking holidays in Turkey.

Frances Tuke from the Association of British Travel Agents told the Western Mail that there had been a "resurgence" in the country's tourist sector during 2007.

She said that on a year-by-year basis, the number of air passengers going to Turkey rose by 87,000.
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