Holidaymakers going to Turkey are increasingly focusing on higher quality accommodation, it has been stated.
Chief executive at Artemis Travel Nigel Harris said that the country used to be looked at as a cheap destination with last-minute travellers, but commented that this has now changed.
He stated: "Customers this year are looking for a combination of quality accommodation, flexibility on flights and duration and value for money."
Those investing in rental holiday property in the country may wish to consider such comments when choosing what to buy.
Mr Harris also commented that visitors are looking to get value-for-money, with the Turkish lira offering better exchange rates with sterling than the euro.
Turkey may be popular at present because of its favourable exchange rates, as a recent survey by M&S Money found that 36 per cent of Britons take into account a country's exchange rate when planning an overseas holiday.
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