A holiday firm has revealed that Turkey is attracting more and more interest from British tourists.
According to Lastminute.com, the country has displaced places such as Spain and France in terms of the number of online searches and bookings it has received.
The online travel agent believes this is largely because the pound is currently at a record low against the euro, which means travelling to eurozone countries is now more expensive.
By contrast, other countries including Turkey offer much more favourable exchange rates, thereby allowing consumers' money to go further.
John Bevan, managing director of Lastminute.com, told the Daily Mail: "Turkey is our number one destination - amazingly, France has been pushed out of our top ten."
The Post Office recently revealed that demand for Turkish lira has gone up significantly in recent months.
Speaking to the Eastern Daily Press, a spokesperson said it is currently almost a third higher than the amount recorded 12 months ago.