Turkey steps up overseas marketing

Tourism officials from Turkey have arrived in Beijing to launch a major promotional campaign.

More than £730,000 will be spent on marketing the country to an international audience throughout the Olympic Games, reports the Turkish Daily News.

Advertisements for Turkish towns and cities will be placed in various locations across Beijing, including shopping centres and other public spaces.

In addition, promotional videos will be shown on shuttle buses between the city centre and Beijing Airport.

Images of Turkish towns, beaches and leisure attractions will also be displayed in taxis, petrol stations, hotel lobbies and lifts.

The government-funded marketing strategy should help raise the profile of places such as Antalya, Izmir and Istanbul and will be carried out until the end of September.

According to the Association of British Travel Agents, there has been a 20 per cent increase in the number of bookings for Turkish holidays this year.

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