Britons look beyond Europe

Holidaymakers from the UK are becoming increasingly keen to leave Europe behind, it has been revealed.

According to a study by Cater Allen Private Bank, 63 per cent of Britons want to visit a long-haul destination.

The survey identified a number of reasons for this, such as the desire to escape the crowds and explore somewhere off the beaten track.

In addition, some respondents said they wanted to sample a different culture and enjoy an adventure in a new location.

However, some admitted to wanting the bragging rights of having been the first person in their peer group to visit a certain location.

Commenting on the findings, Sally Ann Watts of Cater Allen said: "Britons are moving away from traditional holidays and becoming aspirational in their holiday choices."

The desire to travel outside Europe could also be related to the current economic climate, as the pound recently slumped to an all-time low against the euro, which has led to holidays in places such as Italy becoming more expensive.