As an estate agent a steady flow of new leads is crucial in order to keep on selling properties – after all, once you’ve sold the perfect property to a prospect it’s likely to be many years before they’re in the market for another new property again
Whether it's a property listing, a piece of supporting content on your website or a marketing email you're sending, your message will only resonate with your audience if it meets their needs and if you're communicating or marketing to them but missing their needs you could be really missing a trick
When you plan an email campaign you may think about an eye catching creative, a killer subject line and the best send time that will get you the highest open rate. But are you considering how your emails are being viewed?
If you're in the habit of sending your new leads and prospects marketing emails you'll know the importance of getting them to click through to your website, but is your email call to action doing the job effectively?
If you regularly market your properties online and are in the habit of acquiring new leads through your website you are probably already familiar with the tried and trusted 'welcome email' - an email sent after a lead has signed up with you online to thank them and to welcome them to your agency
When a new lead walks through your door, you give them a warm welcome because you know the importance of making a good first impression. This is their first experience of your estate agency, a property may have caught their eye in the window but they haven't yet decided whether they want to do business with you
There are many emotional triggers that you can use to invoke feelings in your target audience. Buyers are searching through a large number of homes every day. You need to give them a reason to want your home above and beyond any of the other listings
Take a look at the social engagement scores from the media industry versus those from brands and businesses and there is just no comparison. Time and time again the media industry trumps the engagement charts, leaving the rest of the world flagging sorely behind
The digital world is ever evolving, with new tools, platforms and techniques emerging all the time. As we prepare to embark on an exciting new year of digital marketing we take out the crystal ball and give you our predictions on what we think will be big for 2016.
When social media is planned and executed effectively the results can really pay off but when something goes wrong the effects can be far reaching. It's easy to become absorbed in a social media campaign when you start to develop it but always take time to step back and look at the bigger picture
This month Google announced that the eagerly awaited Penguin 4.0 update won't be released until 2016. If you're not a seasoned SEO expert, Google's Penguin is probably a mystery - if you've heard of it at all - but this little algorithm could have a big effect on the number of new prospects that find your website.
When most people think of retargeting, they associate it with search retargeting, where display ads are triggered by a user's activity on Google or other search engines-but there are several other effective retargeting approaches that shouldn't be overlooked. As you fine-tune your 2016 marketing plan, keep the following strategies in your sights.
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