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Marketing Are you meeting your leads needs?

Are you meeting your leads needs?

Whether it's a property listing, a piece of supporting content on your website or a marketing email you're sending, your message will only resonate with your audience if it meets their needs and if you're communicating or marketing to them but missing their needs you could be really missing a trick

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Marketing How to mobilise your email campaigns for a mobile audience

How to mobilise your email campaigns for a mobile audience

When you plan an email campaign you may think about an eye catching creative, a killer subject line and the best send time that will get you the highest open rate. But are you considering how your emails are being viewed?

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Marketing Are your emails calling your leads to action?

Are your emails calling your leads to action?

If you're in the habit of sending your new leads and prospects marketing emails you'll know the importance of getting them to click through to your website, but is your email call to action doing the job effectively?

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Marketing Welcoming your leads warmly

Welcoming your leads warmly

If you regularly market your properties online and are in the habit of acquiring new leads through your website you are probably already familiar with the tried and trusted 'welcome email' - an email sent after a lead has signed up with you online to thank them and to welcome them to your agency

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Marketing Welcoming your leads

Welcoming your leads

When a new lead walks through your door, you give them a warm welcome because you know the importance of making a good first impression. This is their first experience of your estate agency, a property may have caught their eye in the window but they haven't yet decided whether they want to do business with you

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Marketing How to Sell Houses the Emotional Way

How to Sell Houses the Emotional Way

There are many emotional triggers that you can use to invoke feelings in your target audience. Buyers are searching through a large number of homes every day. You need to give them a reason to want your home above and beyond any of the other listings

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Marketing Retargeting Strategies to Reinforce Your Message

Retargeting Strategies to Reinforce Your Message

When most people think of retargeting, they associate it with search retargeting, where display ads are triggered by a user's activity on Google or other search engines-but there are several other effective retargeting approaches that shouldn't be overlooked. As you fine-tune your 2016 marketing plan, keep the following strategies in your sights.

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Marketing To Gate or Not to Gate - When to Give Your Content Away for Free

To Gate or Not to Gate - When to Give Your Content Away for Free

If you've ever had to enter your email address to download a whitepaper or been confronted with an email form when you clicked to continue reading an article, you've come face-to-face with an email-gated landing page. It's a simple form that requires the entry of certain information before you get to the "good" stuff.

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Marketing The Anatomy of Effective Email Marketing Campaigns

The Anatomy of Effective Email Marketing Campaigns

Propertyshowrooms.com has significant expertise in the area of digital marketing within the specific arena of international real estate. Over the years we’ve been established, we’ve come to understand very clearly what works and what doesn’t when it comes to email marketing campaigns.

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Marketing How to Give Old Content a New Lease of Life

How to Give Old Content a New Lease of Life

If you have dedicated time to generate interesting, helpful and popular content, it's a shame to just let it sit there in your archives going unnoticed. That's why repurposing content is such an exciting idea.

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Marketing How to Get Radical with Your Digital Marketing

How to Get Radical with Your Digital Marketing

The real estate sector has seen some ups and downs over the past decade since the financial crisis and these days, competition is fierce. While estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts.

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Marketing Maximise your Impact with Digital Marketing

Maximise your Impact with Digital Marketing

The second in a series, this article zooms-in on the various elements of digital marketing and looks at ways estate agents can best use the technology for promotion, to grow new business and ultimately, to improve your bottom line

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 What Our Clients Say

" Dear Eric, Just a few lines to say thank you for your speedy help in reviewing and amending my entry on the Property Showrooms website. Your changes have been very positive and put the property in a much better light to attract potential purchasers, thank you also for your help and advice in suggesting the Bulletin mailers,and your regional featured property listing I look forward to receiving some enquires. "
- Gladys Hart