Chapter 2 - Why shouldn't I just put my properties on my website?

Published: 14 October 2014 (Last modified: 22 January 2015)

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Why can’t I just put my properties on my website?

The technology involved in property portals and making them search efficient is often what sets experienced portals apart from marketing via your own estate agency website.

At we have a highly experienced team to ensure we follow all search engine best practices and make sure all content displayed on our website is easily accessible. This includes:

Search Engine Optimization (SEO) experience

The internet is a big place, therefore it’s important to make sure that your products can easily be found - that’s why having the correct SEO knowledge and experience is essential.

Search Engines follow an algorithm to ensure they list websites correctly. So in order for a search engine to provide a website with a higher ranking it must be the most relevant website in relation to a particular search.

Successful SEO strategies are not something that can be created in an instant; it takes time, money and experience to build a good reputation with search engines in order to receive a higher ranking for a variety of relevant search terms.

Analytics and targeting

Predictive analytics has become an essential marketing tool, allowing for personalisation when it comes to targeting potential customers visiting a particular site.

Again the technology and know-how required to achieve the best success rates can sometimes be costly and complicated. However by understanding a customer’s wants and needs is able to deliver highly personalized messages, offers and services.

For example in the real estate business, because selling a house is a location based transaction, agents and buyers alike are often interested in demographics on where potential buyers are based and where they are looking to buy.

Thus in order for agents to be able to best promote the most customized and most relevant offers to interested customers they need to have access to the right analytics system.

At we can provide detailed information on demographics to aid property agents and developers with marketing their products.

Lead generation techniques

Including a contact form and ensuring it is in the right place for potential customers to fill out is essential to collecting the necessary information to target subscribers with product information, promotions and updates.

Although the process of filling this out is simple, implementing it involves embedding form codes on the website that will capture email details, automatically add them to a list and send out auto-responders and ongoing marketing communications, which can be tricky to do if you’re not sure how. has the right functionality in place to capture this information and connect buyers to agents automatically.

Read chapter 3

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" We have completed several mailshots to the Propertyshowrooms database and we have always seen positive responses and subsequent sales.. The clients that have come through from Propertyshowrooms have had a genuine interest in the projects we offer and are serious in their intentions to buy overseas property. We now consider the Propertyshowrooms team as pivital partners when launching any opportunity. "
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