How Dusk Photos Might Help You Sell

Published: 14 November 2014 (Last modified: 08 December 2014)

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Knowing how to make a home look attractive and stand out can often be a tricky task for sellers, that's where agents often step in to lend a helping hand.

One of the increasingly popular ways agents are helping sellers give their homes a luxurious look is by suggesting dusk photography.

Home photographed at dusk 1

Dusk photography is the effect created by photographing a property in the evening and works by blending natural and artificial light to create stunning atmospheric images.

This romantic style photography really captures a buyer’s imagination by creating a welcoming effect and enabling prospective buyers to imagine arriving home and relaxing after a long day at the office.

Home photographed at dusk 2

How does it work?

Photographers use long exposures and staged lighting to create a warm glow against a twilight sky. The effect is breathtaking; properties appear to jump off the page and can really create a lasting impression on prospective buyers.

What’s more because this style of photography for property is fairly new, dusk images can often stand out against properties photographed during the day and in doing so attract a larger number of online views.

Home photographed at dusk 3

This artistic approach might not be for everyone however, in order to capture a home in this style sellers are likely to need a professional photographer - which could prove to be costly.

In addition although all homes can be shot in this is a style, but that doesn’t necessarily mean it’s guaranteed to suit every home. A number of photographers suggest homes with under lighting, well lit outdoor areas or reflective features such as waterfront homes, or attractive pool areas, all of which photograph really well in the evening light.

Professional photography is something that can often lead to fewer days on the market for properties and is always something agents might want to suggest to sellers, but professional photography that really stands out like dusk photos could lead to a property being snapped up even sooner, and as we all know, time is money.

Home photographed at dusk 4

Therefore, if you're an agent and you come across a home with the right features, why not suggest dusk photography to help your client's home stand out and and sell fast?

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