Top Property Listing Mistakes and How to Solve Them

Published: 12 June 2015

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Top Property Listing Mistakes

You've probably come across a fair share of bad property listings if you've been in the business for a while.

You know the ones I'm talking about, the ones with bad grammar, ALL CAPS, exclamation marks everywhere to try and emphasise every single point.

All of these things don't help when it comes to selling a property; in fact in many cases it can drive a buyer away.

Now I know writing isn't for everyone, that's why I've created some basic guidelines to help you get started with sprucing up any listings you don't feel are quite hitting the mark.

No or Lifeless Headline

A clever and catchy headline acts as the "hook" that reels buyers in. It sometimes helps to write this after you've written your listing description or listed the property's features so that you can select the most appealing feature to apply to your headline.

Poor Descriptions

You can further highlight features in the body of your listing description. It helps to be specific and point out brands that people are familiar with. You should also mention any structural improvements made or where there could be potential for expansion.

Remember that clients don't want to read an essay or repeated information, therefore when it comes to listing descriptions remember that less is always more.

Misunderstood Grammar

When it comes to punctuation, less is again more. Avoid cramming exclamation marks after every sentence; it doesn't make a property come across as any more exciting. Therefore limit what you choose to give emphasis to the good stuff.

On that same note, writing everything in caps is also a no go, it's considered to be the text version of shouting, i.e. BUY NOW! This comes across as pushy and can be extremely off-putting.

Awful or Lacking Images

Good photos are essential to selling a property. Think about lighting, open curtains to let natural light in, and photograph a property from the best angles, and agents don't leave your keys on the kitchen counter when you decide to photograph that area. You don't need to hire a professional photographer to get great real estate photos, just be thoughtful of how and when you take listing photos.

Also avoid uploading duplicate pictures and make sure that the photos cover as much of the property as possible. Variety is, after all, the spice of life!

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