Social media can be a powerful communication tool for businesses, but it can also be tricky to keep on top of when customers and potential deals start rolling in.
For real estate agents on the go, a smartphone will often be the best tool for managing your social media accounts. Social media apps make it possible to respond to messages wherever you are, they enable you to post content quickly and easily and even receive alerts every time your business is mentioned.
Simplify Social with the Right Apps
First you need to download the right apps. If you’re currently using your Web browser to access sites like Facebook, Google , and Twitter, then it’s time to search and download their corresponding applications so you can access them directly and quickly.
It's a lot easier to open any of these social media sites on your smartphone through an app than to open a browser window and log in. As a result, you'll save time from having to open multiple browser windows every time you want to use Facebook and Twitter simultaneously. You can then use this extra time to network and interact with people on these platforms.
Remember to only download the social apps you know you'll use. Using social media to market to people isn't beneficial unless you're investing considerable time and energy in doing so. That's why it's better to focus on using two social media platforms consistently than to spread yourself too thinly trying to manage them all. Not only will trying to do too much drive you mad, but you're not likely to get the results you're hoping for.
Check out our Ultimate Guide to Social Media for Real Estate to learn about which social media platforms work best for real estate professionals.
Look Into Cross-Platform Apps
When it comes to social; you have to know how to engage people on a variety of levels and on a consistent basis, if you don't put forth the effort to keep in contact with the people you're reaching out to, you'll likely lose their interest and business.
If you find it difficult to keep up with your profiles consistently, you should consider using a cross-platform application that'll help you manage them all from one place. Not only will this assist you in organizing all your social media accounts, but it'll also keep you continuously active on each platform with automated status updates. This tells your clients and customers that you're an engaging and active agent.
Why not try one of the following:
Each of these will let you use at least two or more social media sites at the same time, cutting down on social clutter and making it easier to manage your social life using your smartphone. What's more, they're all free, so there's no financial risk of trying them all out to see which one suits your needs best.
Be Aware of What You're Sharing
It's really important to be in direct control of what you're sharing; after all if clients, customers, and consumers are looking at it, then whatever the content is directly influences their thoughts on your business.
Beware; your smartphone automatically assumes that you want to share everything you're experiencing. If you post a picture to your Facebook profile, it'll include your location and what time you snapped the photo. That's fine for some people and some scenarios, but it's not for everyone. That's why most smartphones provide the option to turn them off, Google turning off push notifications for your smartphone model to find out how.
Use Push Notifications (Or… Don't)
If you're considering managing your social (media) life on your smartphone, then you need to know about push notifications.
Most apps will ask you whether you want to allow push notifications, this means that the apps will alert you when you get a new message on Facebook or Twitter say with a beep or vibrate. The majority of smartphones also enable you to turn off push notifications, preventing all applications from checking messages until you do so manually.
However, if you're serious about keeping in touch and interacting with clients and prospects on social media, then it's in your best interest to allow push notifications. As stated before, it's important to engage with clients, customers, and consumers and as quickly as possible. If you're not responding or replying instantly, or within a reasonable amount of time, then people will notice and may choose to ignore you.
Social media has become the go-to place to communicate with existing clients and find potential customers. That's why it's important to monitor yourself.
This is even more important if you're using social media to market your business, because every bit of information you share, every comment you make, and every status message you spread is potentially being examined by clients, customers and peers.
Involving yourself in subjects with very split opinion, such as political debates can often limit you to the people you can ultimately reach. People are passionate when it comes to topics like politics, and including yourself in these discussions and debates will likely attract some to your product or service and detract others.
When monitoring your own activities, remember to remain strategic, think ahead before you post anything, and consider the consequences of what you share.
Social media can be a powerful tool for businesses.
Real estate professionals may well find it easiest and most efficient to handle social media via smartphone apps.
Social media conversations happen very quickly - a mobile phone is the perfect tool to help you respond to customers in real time.
It's important to use all the business tools at your disposal, as efficiently as possible, to remain competitive.