Automated marketing is an ultra-functional organizational tool for an estate agent that allows you to tailor and refine your messaging to reach current and future clients with more specific focus.
Landing pages are powerful marketing assets that you can leverage with good SEO, Pay per Click (PPC) and social media optimization, (SMO) to generate more new business.
Research shows that around 60% of internet users use Google for their property searches. For that reason, it's important that you're on Google's radar so that when property-related search queries are made in your area, you rank high in the results pages. You can do this with search engine optimization or SEO.
When it comes to being an estate agent, there's an intrinsic sense of community among all people from all walks of life and that's by dint of the fact that we all have a need or requirement for housing at some stage in our lives.
Keeping a prospect on-board as a client requires relationship management. By consistently communicating with your client community and the wider prospect-base, you can nurture relationships that are based on clear lines of communication between all parties.
Paid-advertising with Google AdWords, Facebook, Twitter or any of the emerging platforms is a necessary evil if you want your agency to be profitable. The trouble is that the sellers of pay-per-click or PPC advertising make the process seem like a piece of cake to the degree that it's all too easy to fall into the trap of thinking you've got a handle on it when you haven't.
Generating new leads to drive a business forward can be difficult in any commercial sector but in the overcrowded property market, it represents a significant challenge. In this article, we take a closer look at the way you can maximize your online lead generation.
Social media networks are extremely effective channels for marketing your estate agency to your target audience. That's why optimizing your social media presence is crucial to ensure you get maximum visibility and a healthy conversion rate on any enquiries received via the networks.
Optimizing marketing for mobile devices - particularly smartphones - and devising an associated strategy is something that if estate agents haven't embraced already, should have at the top of the to-do list for 2017.
Property buyers and sellers are the lifeblood of estate agents and a significant method of improving client acquisition is to target appropriate audiences. There's still a place for agents to market on a broader level but there's also value in narrowing audiences, particularly so they can be provided with more valuable and relevant content.
The internet has provided businesses in every industry and of every size with the opportunity to not only reach customers in their home country, but also to expand into the global market.
A newsletter is an essential aspect of any email marketing strategy although certainly not the only one. Nevertheless, newsletters do form the backbone of effective digital marketing and are an essential tool for distributing great content to achieve subscriptions from which a database can be built for future marketing.
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