As an estate agent a steady flow of new leads is crucial in order to keep on selling properties – after all, once you’ve sold the perfect property to a prospect it’s likely to be many years before they’re in the market for another new property again
The digital world is ever evolving, with new tools, platforms and techniques emerging all the time. As we prepare to embark on an exciting new year of digital marketing we take out the crystal ball and give you our predictions on what we think will be big for 2016.
This month Google announced that the eagerly awaited Penguin 4.0 update won't be released until 2016. If you're not a seasoned SEO expert, Google's Penguin is probably a mystery - if you've heard of it at all - but this little algorithm could have a big effect on the number of new prospects that find your website.
We have an abundance of data at our fingertips, but we don't always make the most of the opportunity it provides and one of the best ways is through email personalisation. Once you have designed your strategy for personalising your emails and begin to roll out the email campaigns, you'll notice a significant lift in your engagement levels
Ever since YouTube was bought by Google and integrated the powerful marketing tools available through Google+, a new world of opportunity has opened up for estate agents.
Big data is a buzzword used to refer to the mechanisms companies use to find out more about their consumers. For example, websites you visit for your online shopping routinely collect information on you relating to you and your spending habits, so that information can be used ultimately to sell you more products.
Search Engine Optimisation (SEO) has come into its own as a digital marketing channel in recent years, evolving into a more sophisticated discipline as each year passes. However, SEO doesn't have to remain the exclusive domain of IT geeks.
Pay-per-click (PPC) advertising has been a staple of the digital marketing world for a number of years although as a medium, it has changed significantly in the past few. PPC ads operate on a relatively straightforward basis by charging a fixed amount for each person clicking on your ad and can be useful as a peripheral marketing and advertising strategy.
Research shows that the average user checks their smartphone up to 200 times a day. Here's a selection of the best available apps on the marketplace for real estate professionals including agents, brokers, buyers, sellers, home owners and investors
If you thought having a mobile friendly website was a luxury and not having one wouldn’t affect your business. Think again! Here we examine how optimizing for mobile contributes towards the success of search ranks, website and email campaigns.
Time is money, that's why I’m always on the lookout for solutions to help me be more efficient with my time, whether that’s a device, an app, or an entire productivity suite.
We spoke with technology consultant for the property industry and founder of the Digital Marketing Bureau, James Dearsley about what's next to come for real estate professionals
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