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Dedicated to helping professionals learn how best to digitally market and sell real estate

Tech Getting the Most from Paid Search Advertising (PPC)

Getting the Most from Paid Search Advertising (PPC)

Paid-advertising with Google AdWords, Facebook, Twitter or any of the emerging platforms is a necessary evil if you want your agency to be profitable. The trouble is that the sellers of pay-per-click or PPC advertising make the process seem like a piece of cake to the degree that it's all too easy to fall into the trap of thinking you've got a handle on it when you haven't.

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Tech How to Excel at Lead Generation in Real Estate

How to Excel at Lead Generation in Real Estate

Generating new leads to drive a business forward can be difficult in any commercial sector but in the overcrowded property market, it represents a significant challenge. In this article, we take a closer look at the way you can maximize your online lead generation.

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Tech Social Media Optimisation for Estate Agents

Social Media Optimisation for Estate Agents

Social media networks are extremely effective channels for marketing your estate agency to your target audience. That's why optimizing your social media presence is crucial to ensure you get maximum visibility and a healthy conversion rate on any enquiries received via the networks.

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Tech 5 Reasons Why a Smartphone is an Estate Agent's Best Friend

5 Reasons Why a Smartphone is an Estate Agent's Best Friend

Optimizing marketing for mobile devices - particularly smartphones - and devising an associated strategy is something that if estate agents haven't embraced already, should have at the top of the to-do list for 2017.

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Tech Creating Niche Groups for Precision Target Marketing

Creating Niche Groups for Precision Target Marketing

Property buyers and sellers are the lifeblood of estate agents and a significant method of improving client acquisition is to target appropriate audiences. There's still a place for agents to market on a broader level but there's also value in narrowing audiences, particularly so they can be provided with more valuable and relevant content.

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Tech How Estate Agents can Use Google Maps and Other Tools to Improve Local SEO

How Estate Agents can Use Google Maps and Other Tools to Improve Local SEO

The internet has provided businesses in every industry and of every size with the opportunity to not only reach customers in their home country, but also to expand into the global market.

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Tech Harness the Power of Email Marketing for More Sales

Harness the Power of Email Marketing for More Sales

A newsletter is an essential aspect of any email marketing strategy although certainly not the only one. Nevertheless, newsletters do form the backbone of effective digital marketing and are an essential tool for distributing great content to achieve subscriptions from which a database can be built for future marketing.

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Tech How to lead new leads to your website

How to lead new leads to your website

As an estate agent a steady flow of new leads is crucial in order to keep on selling properties – after all, once you’ve sold the perfect property to a prospect it’s likely to be many years before they’re in the market for another new property again

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Tech Digital Predictions of 2016

Digital Predictions of 2016

The digital world is ever evolving, with new tools, platforms and techniques emerging all the time. As we prepare to embark on an exciting new year of digital marketing we take out the crystal ball and give you our predictions on what we think will be big for 2016.

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Tech What is Google Penguin and How Does It Affect Your Website

What is Google Penguin and How Does It Affect Your Website

This month Google announced that the eagerly awaited Penguin 4.0 update won't be released until 2016. If you're not a seasoned SEO expert, Google's Penguin is probably a mystery - if you've heard of it at all - but this little algorithm could have a big effect on the number of new prospects that find your website.

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Tech Getting Personal with your Emails

Getting Personal with your Emails

We have an abundance of data at our fingertips, but we don't always make the most of the opportunity it provides and one of the best ways is through email personalisation. Once you have designed your strategy for personalising your emails and begin to roll out the email campaigns, you'll notice a significant lift in your engagement levels

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Tech How Estate Agents Can Get the Most from YouTube

How Estate Agents Can Get the Most from YouTube

Ever since YouTube was bought by Google and integrated the powerful marketing tools available through Google+, a new world of opportunity has opened up for estate agents.

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" We have been with Propertyshowrooms.com for over 5 years and have consistently sold properties as a result of their leads, their technical side is excellent with a very quick response rate from in particular Erik Crols, we would recommend new advertisers to give them a try "
- Nigel Salmon - Director