Update: News just in from Google
Mobile-friendly sites will now be clearly marked on mobile search results. According to the Official Google Webmaster Blog: "Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a 'mobile-friendly' label to our mobile search results". Yet another reason why a mobile-friendly website is vital for any business today, especially property portals.
In the last couple of years human beings have done something evolutionists would never have been able to predict 50 years ago, developed a new limb - the smartphone – we’re never without it and we use it for everything!
The big question on every agent and developers lips is how can this new appendage benefit us? We’ve all heard that mobile can open up a world of opportunity, for marketing properties but what exactly does that mean? We’re here to help answer that question.
Based on our research on how the new Propertyshowrooms.com responsive website is already helping agents and developers reach more customers, here are the three ways that having your properties visible on mobile can help you boost sales.1) Be within arms length of your visitors at all times
The best thing about smartphones and mobile devices, if you look at it from a property business perspective, is it breaks down barriers and gives us access to prospective buyers, minus the physical restrictions that desktops present.
It means that interested investors or potential buyers can view property from anywhere at any time. In fact, 35.45% of visitors to Propertyshowrooms.com entered the site using a mobile or tablet in the first week after the launch of our new mobile friendly and interactive site.
What's more very few websites are mobile friendly, despite the fact that mobile users adds a value of 16% to total web traffic . This is due to Google's recent algorithm changes meaning the search engine will drive more visitors to a mobile friendly site than one that simply applies to desktop.
2) Relate to where your clients are and what they're doing
Did you know there are more mobile phones than people on this Earth? The growth of mobile usage has become huge, we use our smartphones for everything, from communicating on Facebook, to posting Instagram snaps and watching Youtube videos to name a few.
The fact of the matter is our society has become more connected more often, with the average mobile phone user spending 2 hours and 57 minutes a day on their mobile phones a day. Therefore in order to make sure your products are seen and considered it makes sense to be where your clients are spending most of their time.
In fact according to Zillow database 460 million homes were viewed on Zillow mobile in the month of March this year. Imagine the sale potential in that?
3) Carry your entire portfolio in your pocket at all times
Imagine this scenario, we’ve all been there you’re out with clients at a viewing and they change their minds last minute about what they want, “we’re not sure about this area anymore” or “we’ve decided we want 4 bedrooms not 3”. Going back to the office and revising a new strategy is time consuming, and time is money.
However if you could access you properties on your smartphone or tablet, you could instantly show them what else you have to offer, make arrangements with the landlords there and then and possibly arrange more viewings on the very same day.
So there you have it 3 ways accessing your properties on mobile could help you boost your business, and not only that, save you time and ensure you directly relate to consumer demand.Get in touch and let us know how the new Propertyshowrooms.com website has helped you!