This is the view of the Association of International Property Professionals (AIPP), which believes that the southernmost 'toe' of Italy, is the most popular area for investors at the moment because prices are low.
Paul Owen, AIPP chief executive, said that the new investment area is Calabria, which is proving popular with property firms.
"People want the old buying a Tuscan farmhouse dream. The attraction of Calabria in Italy's market is cheap prices. What's actually on offer there is a plot of land, not just the farm house," he commented.
He also said that although Italy does not compete with Spain in terms of market share, it is still an established investment destination.
"People know what it's about, they've been there, they know what they're going to get, they know how to get there," Mr Owen added.
According to a recent survey into the international property market by the AIPP, Italy was found to be the fifth most popular destination for British buyers.